State Farm x Disney 🪄

State Farm and Disney teamed up to launch the first-ever Good Neighbor Month— a month-long celebration highlighting what it means to be a good neighbor and recognizing those who make a difference in their community. During my time on this project, I worked with a team to concept a social-first campaign that spread the good neighbor energy.

Good Neighbor Month Campaign

Role | Concept Development, Scripting, Script Editing, Caption Writing

#GoodNeighborCheck

We started by developing a theme and a Gen Z-forward hashtag that anyone can use to show us how they’re showing up for good neighbors and showing off those that make the neighborhood a better place.

Talent Collabs

After launching content on Jake’s social pages, we teamed up
with Karl- Anthony Towns and ESPN to spread the word.

@karltowns32 For my latest #GoodNeighborCheck, I’m nominating YOU to celebrate Good Neighbor Month with #statefarm. So get out there, show up for your community, and show everybody what it means to be a Good Neighbor. #ad ♬ original sound - Karl-Anthony Towns

@aja__wilson It’s time for another #GoodNeighborCheck and I’m nominating YOU to join in on the Good Neighbor Month celebration this September with #StateFarm. Don’t miss this opportunity to help your community and show everybody how to be a Good Neighbor. #ad ♬ original sound - A’ja Wilson

Then we called on some familiar favorites from Hulu and Freeform to share the good neighbor energy.

@cierraramirezofficial #ad Looking to get in some @goodtroubletv? How are you showing up this #GoodNeighborMonth? 🤍 New episodes on @Freeform & @Hulu. #ad Sponsored by #StateFarm @Jake from State Farm ♬ original sound - Cierra Ramirez