Like a Good Neighbor, State Farm Is There 🤝
Like a Good Neighbor, State Farm Is There 🤝
Funny. Wholesome. Relatable. These are the words I’d choose to describe Jake from State Farm’s social presence. Since starting as a writer on this account, I’ve crafted multiple pieces of award-winning viral content, helped Jake’s TikTok grow to 1 million followers in just 18 months and had a ridiculously fun time writing for the voice of an iconic good neighbor.
Role | Concept Development, Scripting, Production, Caption Writing
Uh…Khakis?
Jake’s TikTok
Highlight Reel
Adweek Brand Genius Award | 2026
AdAge Creativity Awards Finalist | Best Use of TikTok | 2025
AdAge Creativity Awards | Best Brand Social Media Presence | 2024
The One Show Shortlist | Social Channel, Multi-Platform | 2024
Shorty Awards | Brand Voice, Insurance, Multi-Platform Presence | 2024
Shorty Awards Gold Honor | TikTok Presence | 2023
Shorty Awards Silver Honor | TikTok Partnership | 2023
Shorty Awards Audience Honor | TikTok Presence, TikTok Partnership | 2023
AdAge Creativity Awards Finalist | Best Use of TikTok | 2023
The One Show Shortlist | Social Media | 2023
dotCOMM Awards Platinum Winner | Social Media Marketing: Tiktok | 2023
Awards & Recognition
@jakefromstatefarm Just saying whatever’s on my mind
♬ original sound - Jake from State Farm
@jakefromstatefarm So do I just throw away the sock now or?
♬ original sound - Jake from State Farm
@jakefromstatefarm Brb throwing out my dryer
♬ original sound - Jake from State Farm
@jakefromstatefarm Let me take my business back to NBA 2k26 🤣 @nba2k #NBA2K26 ♬ original sound - Jake from State Farm
@jakefromstatefarm Got me feeling like I can accomplish anything😤
♬ bounce (i just wanna dance) - фрози & joyful
@jakefromstatefarm What are your thoughts on kombucha? 🧐 #FoodReview #Espresso #Juice #IcedCoffee #DrinkTok ♬ original sound - Jake from State Farm
@jakefromstatefarm Shoutout to the cabin crew for the flawless safety demo #Travel #TravelLife #Trip #VacationMode #SpringBreak ♬ original sound - Jake from State Farm
@jakefromstatefarm Please tell me I’m not the only one who takes a staple clothing item on every trip 🤣 #GRWM #Clothes #KhakiPants #JakeFromStateFarm ♬ original sound - Jake from State Farm
Jake’s Instagram
Jake’s X
Credits
Client | State Farm
Agency | TMA
GCD | Whitney Hill
CD | Nick Cernoch
CD | Jennifer Page
CW | Briana Sandoval
AD | Andrea Wood
SR. CW | Isaac Lippe
SR. AD | Brian Luneckas